At Fathercraft, we believe fatherhood doesn’t start when the baby arrives - it begins the moment you find out you're going to be a dad. It’s an emotional shift, a mental gear change, and a call to grow into something new. That’s why we’re proud to announce a new collaboration with Window to the Womb, the UK's leading private baby scans clinics, to create a powerful new stream of content.
This partnership is rooted in one shared belief - dads matter from the very beginning.
Why now?
For too long, dads have been an afterthought in the parenting space. Antenatal appointments, parenting resources, even baby product marketing have often left fathers on the sidelines. But the modern dad is all in - more hands-on, more emotionally invested, and more eager to prepare than ever before.
And yet… we hear it all the time: “I didn’t know where to turn.”
That’s where we come in.
What this collaboration means
Together with Window to the Womb, we’re launching a series of blogs, social posts and short-form videos that dive into the reality of becoming and being a dad. Whether it’s your first scan or your fifteenth nappy change, this series will cover what men really go through as they step into fatherhood.
Here’s a sneak peek at some of the themes we’ll be exploring:
- A dads view of labour and delivery – Everything you need to know
- Dads self care – Encouraging dads to prioritise their wellbeing
- Building a Support Network – How dads can connect with others to avoid feeling isolated
- Night shift with a newborn – How dads can be active with night feeds, nappy changes etc.
This collaboration blends Fathercraft’s honest, dad-focused storytelling with Window to the Womb’s intimate insight into the early days of pregnancy. Together, we’re building something new - a space where expectant and new fathers can feel seen, supported, and informed.
Window to the Womb also offers firstScan Health scans and blood tests for both males and females, expanding their commitment to early and accurate health insights. These advanced options are designed to provide a detailed overview of general wellbeing, helping to detect potential issues before symptoms arise. Whether you're seeking peace of mind or supporting a proactive approach to health, firstScan Health offers reassurance with quick, professional, and non-invasive assessments in a comfortable environment. Their team of qualified healthcare professionals is here to support both men and women on their journey toward better health.
So whether you're a dad-to-be wondering what that fuzzy scan image even means, or a new father trying to balance bottle prep with sleep, we've got you.
Make sure to follow Fathercraft and Window to the Womb on Instagram so you don't miss out.