Bite-sized lessons, in-depth masterclasses and a real community — built for new and expecting dads by two who lived the gap.
We had our first children during the pandemic. Our eldest boys share a birthday — a year apart, to the day. We both had to fight to be in the birthing suite with our partners; we both came out of those rooms changed.
What followed was the harder part. Antenatal classes covered the mechanics of birth in detail and went almost silent on everything that comes after. Mumsnet existed. Forums existed. Communities for new mums existed. For dads — particularly new and expecting dads — there was almost nothing.
The "good" information sat behind paywalls, with no way to judge its quality before paying. At the moment in life when clear guidance matters most, it was the moment it was hardest to find.
Fathercraft and Father's Ed started in a friendship — and in a frustration neither of us could let go of.
I lost both of my parents in the years before I met my wife — my mother in 2016, my father in 2017. When our first arrived in 2021, the people I'd normally have turned to weren't there, and the pandemic had cut off the rest.
The only person I could really lean on was my best friend, Paul — who was navigating exactly the same thing, a year ahead. That's where this started.
I had my first right at the start of the pandemic, when restrictions were at their tightest. Even with both my parents alive and well, the support network I'd expected to lean on simply couldn't get to me.
Doing it largely alone made one thing obvious: if we — with every advantage going — were struggling this much, what on earth was it like for dads without those advantages?
Every parental setup is welcome — mother and father, same-sex, adoptive, blended. The experience of parenting is felt differently across the unit, and the partner who isn't carrying the child deserves their own dedicated resource. That isn't an us-versus-them. It's an us-too.
We accept that expertise should be paid for. We don't accept that critical guidance for new parents should be priced like a luxury good. The cost of getting this wrong falls on a child who had no say in the matter. That isn't a market we want to optimise — it's a wrong we want to fix.
Birth mechanics are well taught. Trade-offs, real safety (cot bumpers, plug 'safety' covers — both of which Which? has shown to be dangerous), wills, guardianship, life insurance — usually aren't. Father's Ed treats those as core curriculum, not optional extras.
The most lasting thing antenatal classes gave us was each other — other dads going through the same thing at the same time. We've rebuilt that effect digitally, so distance and timing don't decide whether you get it.
Built around the real experience of becoming a dad — not the textbook version of it.
Short, practical lessons for the days you have ten minutes. Deeper masterclasses with leading experts for when you have a real question and you need a real answer.
Add each child. Father's Ed adapts what it shows you based on where they actually are — not where the average is.
A week-by-week look at what's coming next, so the next stage stops being a surprise and starts being a plan.
The matchmaking effect of NCT, rebuilt online. Get paired with other dads in the same life stage as you, near you, so the community survives beyond a single class.
Hand-built journeys covering the things antenatal classes skip — sleep, feeding, mental load, relationship, returning to work.
Wills, guardianship, life insurance, real product safety (not the marketing version). Grown-up information for grown-up decisions.
Start with the free tier. Add your first child, take your first lesson, find your tribe. It takes about three minutes.
