Our Campaigns
We're proud to support movements that promote equality between parents, champion healthy modern masculinity, and ensure the best outcomes for children.
Parental Equality
Advocating for equal rights and opportunities for all parents from day one.
Child Outcomes
Research shows involved fathers lead to better outcomes for children's development.
Modern Fatherhood
Supporting healthy masculinity and active fatherhood in today's world.
The Case for Change
The UK's parental leave system remains deeply unequal. Fathers are entitled to just two weeks of statutory paternity leave, often at a rate many families simply can't afford. This outdated policy reinforces gender stereotypes, limits fathers' involvement from the earliest days, and places an unfair burden on mothers.
We believe in the degenderisation of parental leave — a system where both parents have equal, non-transferable rights to paid leave. This approach, proven successful in countries like Sweden and Iceland, leads to:
- More involved fathers from the start
- Better mental health outcomes for all parents
- Reduced gender pay gaps in the workplace
- Improved developmental outcomes for children
- More equitable sharing of domestic responsibilities
We're calling for improved statutory support for new fathers — both in terms of leave duration and pay — to make genuine equality a reality for all families.
Campaigns We Support
The Dad Shift
Campaigning for equal, non-transferable paid parental leave for all parents. The Dad Shift advocates for policy changes that enable fathers to be present from day one.
The Fatherhood Institute
The UK's fatherhood think-and-do-tank, working to make the case for fathers and fatherhood in policy, research, and practice.
Parenting Out Loud
A workplace culture movement encouraging all parents to be visible and vocal about their parenting responsibilities, breaking down stigma and creating more inclusive workplaces.
Join the Movement
Change happens when we come together. Support these campaigns, share their message, and help create a more equal future for all parents and children.