Support your working dads
Father's Ed for Employers — modern parental support that retains talent, lifts engagement, and shows your people you actually care.
working dads want more workplace support
annual UK cost of parent attrition
of dads would switch jobs for better family support
Benefits that actually benefit
Once someone becomes a working parent, perks need to evolve. In-kind benefits that focus on mental health, physical wellbeing, and parenting support show that you care — and your people stay longer, work better, and thrive more as a result.
When fathers thrive, businesses flourish.
Our comprehensive support and education platform – and community – helps new and expectant dads be the best they can be from day one. Something they, their partners, and their children will thank you for.
Sign up for our early bird offer!
We're launching in September 2025. Employers who register interest in Q3 2025 get access from just £1 per employee per month*.
Supporting those who support working parents
Any business — regardless of size — can partner with JustParent to give their people meaningful parental support. We're not a JustParent reseller or introducer, and we can't quote or describe JustParent's offer here.
But if a company signs up with JustParent directly and mentions Fathercraft during sign-up — and JustParent confirms that mention back to us — we'll send a bespoke welcome gesture as a thank-you for backing working parents.
Read the partnership termsLearn more about JustParent
We can't tell you everything – JustParent is a regulated product. But we can tell you this: it's a game-changer for employers who want to do the right thing by their working parents.
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