Every dad deserves to feel ready.
Fathercraft is a modern antenatal, postnatal and parental support platform built around one person: Dad.
Delivering alongside fellow changemakers
By dads. For dads.
"This is the platform we wished existed when we first became fathers."
Support your working dads
Father's Ed for Employers — benefits that actually benefit your people.
Explore Father's Ed for Employers
Forever Free
Father's Ed is completely free and always will be. No subscriptions, no hidden costs.
Comprehensive
From pregnancy to toddlerhood. Finances, mental health, relationships, baby care, and more.
Evidence Led
Every piece of content is backed by research, but written and reviewed by parents. Just facts you can trust.
Gear for Modern Fathers
Premium products designed by, or recommended by dads, for dads.
No crap. No bullsh*t. Just the things you need (and some bags we designed to put it all in).
Five-Star Fathers Framework
A collection of articles, advisory pieces, and guest content designed to guide you through every stage of fatherhood.
Articles
In-depth guides on everything from nappy changes to navigating paternity leave.
Advisory Pieces
Expert insights and practical advice from professionals in child development and family wellbeing.
Guest Content
Real stories and wisdom from dads who've walked the path before you.
Recent Updates
Fresh writing, announcements, and our take on what's affecting dads in the UK.
Fathercraft for Employers is live
We've opened the doors on Fathercraft for Employers — a benefits-stack offer for UK workplaces that want to actually retain new dads, not just send them a card. Our first-cohort pilot is running with a UK PE firm; a second cohort opens in the autumn.
The four-hour night: why the first 90 days will rewire your sleep
Newborn sleep is brutal, but the science of fragmented rest gives you levers most dads never use. Here is the playbook.
The supporting partner playbook: what your partner actually needs in week one
Spoiler: it is not flowers and it is not a spreadsheet. It is a quiet, reliable presence that handles the boring stuff.
The Labour government's paternity-leave review: what changed, what didn't
On: GOV.UK
On: GOV.UK · The Department for Business and Trade has published its long-trailed review of parental leave. The headline (two weeks at £184.03) is unchanged; what moved is the framing — for the first time, dads are named as a primary user of the system. Our take: useful symbolism, no money. If your employer doesn't top up statutory pay, ask them to. We've published a template ask in the Employers section.
What the research actually says about screens (it is not what the headlines say)
A reported deep-dive into the AAP guidelines, the Sapien Labs data, and what dads should actually do.
The Five Fundamentals — why we built them in this order
Sleep, Soothe & Sanitise, Supporting, Systemise, Self-Care. Our take on the foundational skills every new dad needs, written as a stack rather than a list — each one assumes the one before it. Read the Sleep guide first.
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